When running a business one can feel a bit overwhelmed over the plethora of tools that startups can use for anything from marketing to finances to organising and everything in between. So we decided to ask the experts what they use in their daily operations to optimise for success.
First up is Hakon Agustsson, Founder & CEO of MyTweetAlerts, that helps you discover the tweets that are important to your business. These are the five SEO & Marketing tools that he uses in his everyday SEO and marketing operations.
1. Get Feedback on Your Web Design
When you are designing your website it is invaluable to get anonymous and honest feedback on your designs. One effective way to do that is to use tools like Five Second Test. With this tool, you will be able to measure the first impression of your designs and optimize the clarity of them. You can upload a screenshot of your website and different people will be shown this screenshot for 5 seconds. After the 5 seconds have passed you can ask the viewers questions. You can, for example, ask if people remember your brand, if they understand what your website is all about, and learn if people will trust your site or not. By using a tool like Five Second Test, you will get a lot of valuable feedback that can help you improve the website design before it goes live. Five Second Test has a freemium business model with free subscription for a single user and 2 min test length and starting from USD 79 per month for added features, such as longer test length.
2. Track User Experience on Your Website
Have you ever wondered how people are browsing your site , where they have problems and what works well? Tools like Fullstory works enable you to do just that. It uses session-replay to record the user experience on your website and show you how your users interact with your site. You have to install a small script on your website and can then log in and see the results. You may be surprised as the results sometimes uncover hidden problems or validate sections that you were unsure of. Fullstory has a free plan for up to 1000 monthly sessions so it’s easy to get started without a financial commitment.
3. Monitor Twitter More Effectively
Twitter has become a platform for people to have conversations and, more importantly for your brand, to talk about products and services. It has become increasingly important to monitor what’s going on on Twitter, i.e. what people are saying about your product or service as well as monitoring keywords that are related to your business and, equally importantly, your competition. By monitoring keywords on Twitter, companies get the added benefit of creating new leads and making retargeting campaigns more effective. My Tweet Alerts is a great tool to monitor Twitter as it allows you to set up searches and filters to get only the tweets that are important to you. A trial of MyTweetAlerts is currently available for free for 30 days, after which the price is $9.95 pr. month.
4. Understand How Google Sees Your Website
Google Search Console (formerly known as Google Webmaster) is a platform of free tools to understand how Google sees your website. You can measure your site’s performance and search traffic as well as using it to fix issues.
Some of the most useful features of Google Search Console are:
- Make sure that Google can access your content.
- Submit new content for crawling
- See which queries cause your website to appear in search results.
- See if some queries result in more traffic to your website than others
- See which websites are linking to your website
The Google Search Console is a free tool.
5. Monitor SEO Health
It is important to monitor the SEO health of your website and the competition. Ahrefs is a great SEO monitoring tool as it provides a lot of data and insights that you can use to improve your website. You can use Ahrefs to explore competitors, audit your website, and research keywords and back-links. Examples of use are finding out why your competition is ranking higher than you on search engines, which links your competitors have on their website, if there are any broken links on your website, etc. If you want to make your website stronger in search engines, this is a great tool to accomplish that. Prices start at USD 99 per month.